Top 5 Reasons to Blog to Drive Business Growth
Lots of businesses do it. Southwest Airlines, Stonyfield Farms and Disney Parks are just a few big businesses that maintain blogs to keep their customers happy, interested and informed. What works so...
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5 Fresh, Free Icon Sets to Use on Your Site
We are always urging our clients to update the content on their websites because it gives their customers a reason to keep coming back, is great for SEO, and increases relevancy. Updating text is easy,...
View ArticleIs Your Web Content Bringing in Leads? Do a Web Audit to Find Out
Let’s face it. Any task that includes the word “audit” sounds a little terrifying, but auditing your web content is completely painless compared to any interaction you might have with the IRS. The goal...
View ArticleAre You Really Engaging with your Audience on Social Media?
Business owners today know that social media can be a valuable tool for building brand awareness, increasing consumer traffic and engaging in conversations with their clients and customers. What many...
View ArticleSocial Media Dead Zones: Is Your Message Being Heard?
Even though it seems like everyone is on social media ALL OF THE TIME, research shows there are, in fact, times where not very many people will be around to catch your latest post. If you’re spending...
View ArticleSpot Color Marketing, 2014 Top 25 Digital Marketing Firms According to the...
Can you spot the difference? Here at Spot Color Marketing we can. Our attention to detail and personalized communication with our clients is what helped our once small firm with big ideas grow to make...
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Successful SEO Strategy and Implementation
Want your business to be found online? Spot Color Marketing can help! SEO, or Search Engine Optimization, is the technique used to get your business noticed on search engine websites such as Google....
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The Importance of Mobile Optimization
Much of our world today exists on our phones. It is where you receive news updates, manage your bank account, shop for new biking gear, and even look up your strange ailments of that day. Many...
View ArticleWebsite Hosting
So you have your own website… now what? You can teach yourself how to use WordPress to update your website every few months, but how often do you honestly remember to check up on your own website?...
View ArticleInternships in Marketing
Is it time to find an intern? If you are a small business owner, at one time or another you may have thought “I have no time for marketing or social media, maybe I will hire a marketing intern to do it...
View ArticleEmail your clients a virus (just kidding)
How a negative email turned into a positive experience. A few months back one of my employees sent me an email with an attachment saying, “I can’t open this, can you? Is this from one of our clients?”...
View ArticleMaking Strides To Fight Breast Cancer
Spot color marketing is making strides to fight breast cancer in Portland!! As most of you know, we have a “Soft Spot” for non profits and giving back. We are super excited to announce that The Spot...
View ArticleSpooked by the clients you attract?
You can fix that with our personas exercise. If you’ve been around the business “block” you already know that it’s a dangerous statement to say that everybody is your ideal client. Yes, we all like to...
View ArticleSpot Color Marketing explains the ‘HOW’ and the ‘WHAT’ in creating a 2016...
Marketing plans (how) and strategies (what) are important for new and established businesses alike. For the new business, it’s pertinent to map out how and what you are going to accomplish as it...
View ArticleBefore and After Website: Parrot Creek Child & family Services
It was a great pleasure to help Parrot Creek Child & Family Services with their new website. We are launching the new site early November 2015. We wanted to share with you the great things they...
View ArticleGoogle: Facts (not links) are the future of PageRank
It’s been a year since marketing agencies started hearing buzz about Knowledge-Based Trust, a Google research paper outlining a proposal to score web sites according to the accuracy of facts. It didn’t...
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Portland SMM: When and where to post to get the most mileage from your Social...
Your social media marketing efforts can really fuel your marketing strategy if you know when and where to use your gas. Here is a list of the average ideal frequencies to post across all your social...
View ArticlePortland SEO: Lousy Design Elements that Lead to Underwhelming Success
You’ve injected a healthy stream of funding into your pay-per-click and Portland SEO budget. You’ve got your email marketing completely dialed in. Your Google Analytics, Webmaster Tools and AdWords...
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Manufacturer Marketing: Please Meet Our Friends
Allow us to introduce you to some friends of ours at the LWO Corporation. These folks are the doers, they are the quintessential American makers: They are an American manufacturer that grew out of...
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Marketing Hype Trends Can Take You For a Ride
As a premier Portland marketing company, we want to know: Are you using new technology to boost your marketing? If so, be sure to keep ahead of the hype if you want to surf the wave to success. In...
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