Testing Post 01
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View Article04 Posting TeststseT
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View ArticleJust one more post
I’m adding content to fill up space and to see what happens when there is no featured image. This post is using a QUOTE format. The post Just one more post appeared first on Spot Color Marketing.
View ArticlePoSt WiTh ToO mUcH tExT
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View ArticleAshton vs Denzel: Do You Know Your Customers?
You are a business owner selling wallets to men in their 30’s. After a few months, you are making money. You find out that your average customer is in his 50’s. Hold on a sec….This is weird. My target...
View ArticleUS SBA Debuts 4 Great Tools
Your latest idea is keeping you up at night. You toss and turn, running through the millions of things you’d need to do to bring your business to life. Marketing, produciton, sales, setting up a...
View ArticleClient Spotlight: Liquid Gratitude
LiquidGratitude.com is launching just in time for the holidays. Liquid Gratitude specializes in providing fine wine, craft beers, and amazingly gift-baskets. As an entrepreneur, Mickey started Liquid...
View Article5 Questions to Improve Your Business in 2013
2013 is no place for phonies. Social media continues to draw consumers and businesses together and if you don’t provide authentic value, the pool of potential clients or customers will keep getting...
View ArticleDon’t Just “Do Videos,” Build Trust!
Many companies think they need videos because everyone else is doing it. Yes anyone can create a video, but you need to ask yourself the real question: What’s Your Goal? Nowadays, there is information...
View ArticleHappy Holidays from Spot Color Studio
The post Happy Holidays from Spot Color Studio appeared first on Spot Color Marketing.
View ArticleSocial Media for Small Businesses: 101
Facebook, Twitter, LinkedIn…oh my! With the abundance of social media platforms to choose from, it can be confusing to know when — and what — to post for your business. Though there is contrasting...
View ArticleCalls to Action: What Should Your Reader Do?
Clients oftentimes ask us what they can be doing to increase sales, drive more traffic to their website, increase their social media presence, etc. Though every client, business and industry is...
View Article3 Questions to Ask Yourself When Selecting Photography for Your Website
Our clients often ask us about graphics and photos for their website. Should they use stock imagery? Hire a professional photographer? The answer depends on a few different factors. Let’s take a quick...
View ArticleThe 9 W’s: What Kind of Marketing Do I Need?
If we were in Oz it would be easy to find and follow the yellow brick road, with its wide, gold path glimmering in the sunlight all the way to profits and success. But if you don’t even know where you...
View Article5 Rules of Grammar You Can Ignore on Your Website
Usually when I am writing for websites, or advising others in the same pursuit, I pay very close attention to the rules of grammar in order to avoid sounding like an idiot on the web. This is generally...
View ArticleHow Focused are You on Your Audience?
Audience Development is a core, fundamental aspect of marketing today. New clients often come to us without an effective strategy for finding and engaging with their audience. They simply haven’t...
View Article5 Rules of Grammar Never to Ignore on Your Website
At one of our Friday evening happy hours in Spot Color’s living room, a few Spot friends got to talking about my recent post of 5 Rules of Grammar You Can Ignore on Your Website and it sparked a...
View ArticleCan Clean Web Design Increase Conversions?
Paired with content, we think so. The hottest trend in web design these days is clean, flat design. Crisp interfaces and smooth modern lines are catching readers’ eyes and expanding businesses’...
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